Facebook Makes its Ad Metrics Easier to Understand

Posted by @audreylaine, Feb 23, 2018

Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.”

Labels can also be displayed using the customize column selector for ads running across Facebook, Instagram, and Audience Network.

I give this a thumb’s up.

Liked by MakalaArce


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