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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011

Facebook Live: What You Need to Know

Posted by @DanHinmon, Jun 3, 2016

This is an introduction to Facebook Live. First the basics:

Facebook Live allows you to stream live video to your patients and families.
Streams can run up to 90 minutes in length and can be restricted to certain groups requiring an invitation.
Videos are automatically stored in your timeline, which builds a virtual video library.
You can delete stored videos at your discretion.

The article then includes a step-by-step guide to using Facebook Live.

Have you used Facebook Live yet? How does your reach compare to Periscope?

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Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Jun 6, 2016

We used Facebook Live for a concert that our otolaryngology department organized on World Voice Day in April. The concert included some popular local performers, but they weren’t necessarily acts that our most engaged Facebook followers would follow. (And I’m not just assuming. Our FB fans went crazy when we posted about our faculty Steely Dan cover band.)

Comparatively, we used Periscope and Twitter for Match Day in March, to live-stream some speeches and the actual envelope opening.

The actual tweet that we were live on Periscope got 428 and 577 impressions. At the most, we had 20 people watching the live video. Not too impressive.

We did several Facebook Live videos during the World Voice Day concert. We only had, at most, 30 people watching at any one point. However…the difference between FB Live and Periscope is that those videos are now part of our news feed, and the posts reached more 6,000-8,000 people each, which is twice as many as most organic videos on our page. Out of those, however, we had less than 100 10-second views per video.

Even though the actual views of the videos v.s. reach wasn’t great, I still think FB Live kills Periscope when it comes to value for your effort, and I think @LeeAase said as much in another post.

We will using Facebook Live during our emergency room expansion groundbreaking on Wednesday. I anticipate most of our FB fans won’t want to watch the speeches and the pile of dirt live, but the video will live on our page and can be embedded in internal news articles. And we did get a lot of engagement when we initially posted about the ER expansion (which anyone who goes to our ER knows is sorely needed) so we’ll see.

Posted by @LeeAase, Jun 6, 2016

Good thoughts! Keep us posted on how your ER groundbreaking does. I think your point about the enduring nature of the FB Live videos is right on. It might be good to share the link with your employees…they may not be able to watch as it happens, but may appreciate the opportunity to view the archive…and may be more likely to share.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011
Posted by @DanHinmon, Jun 7, 2016

Very helpful example, @MeganRowe. Thanks for pioneering this effort. Good luck on your groundbreaking tomorrow. Improved ERs are definitely good for patient satisfaction!

Liked by Megan Rowe

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