Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads

Posted by @audreylaine, Thu, Oct 11 1:19pm
Facebook has introduced a new tool, called Creative Compass, which is designed to help businesses measure the impact of Facebook ads.

Creative Compass will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact.

Some examples of the aspects of an ad that will be evaluated include:

  • Noticeability
  • Brand association
  • Brand fit
  • Message comprehension
  • Believability
  • Information content
  • Emotional reward
  • Call to action

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