Facebook Highlights Page Stories in Feed Separate Panel, Expanding Opportunity for Brand Exposure
Facebook Stories may not have taken off the way Stories have on Instagram, but it is slowly gaining momentum.
Now at 500 million daily users (across Facebook and Messenger), up from 300 million at this time last year, Facebook remains confident that Stories are the future of social sharing. And as such, the platform continues to test out new ways to promote Facebook Stories, and boost interest in the option.
And this new test could be of particular interest from a brand promotion perspective.