Stacy Theobald
@stacytheobald

Posts: 165
Joined: Feb 08, 2011

Facebook Highlights Page Stories in Feed Separate Panel, Expanding Opportunity for Brand Exposure

Posted by @stacytheobald, Tue, Sep 3 9:45am

Facebook Stories may not have taken off the way Stories have on Instagram, but it is slowly gaining momentum.

Now at 500 million daily users (across Facebook and Messenger), up from 300 million at this time last year, Facebook remains confident that Stories are the future of social sharing. And as such, the platform continues to test out new ways to promote Facebook Stories, and boost interest in the option.

And this new test could be of particular interest from a brand promotion perspective.

As highlighted by social media expert Matt Navarra, Facebook’s latest test sees it showcasing Stories from Pages, specifically, in a new, in-Feed panel. Read more.

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