Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Social media has changed our world forever.

It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a way to connect that was previously unimaginable.

Direct feedback, customer communication, praise, complaints, reviews – social media offers a way to obtain it all. And all of it pretty easily.

But using the features of social media correctly and effectively is much different than simply using social media.

We know it’s no longer a mystery whether or not brands should be on Facebook (and other social media platforms deemed useful to them). The value the social media heavyweight brings, along with other platforms like it, is something you cannot ignore.

The benefits will surely work in a business’ favor when done the right way.

But, with all of Facebook’s features – and new ones constantly emerging–it can be a challenge to decide exactly which tools to adopt for your brand.

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