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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011

Facebook for podcasting? Live audio comes to social network.

Posted by @DanHinmon, Dec 21, 2016

Facebook announced Tuesday a new option called Live Audio that will let publishers more easily go live with audio only on the network. Similar to the live video experience on Facebook, users can comment and leave reactions.

Facebook users could also listen passively. “We know that people often like to listen to audio while doing other things and think the listening experience will be first class,” Facebook product specialist Shirley Ip and software engineer Bhavana Radhakrishnan wrote in a blog post detailing the announcement.

For now, only Android users can continue listening if they leave the app or lock their smartphone. Listeners on iOS can only listen while browsing Facebook.

Thanks to @audreylaine for sharing this article with us. 

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Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Dec 22, 2016

This is interesting. I’m wondering how it could be used in a healthcare setting. Our university has a fancy studio setup where they interview researchers and experts via Facebook Live. But would audio be just as attractive, or more attractive, to consumers, and easier to set up?


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011
Posted by @DanHinmon, Dec 23, 2016

I wonder the same, @MeganRowe. The interactivity with listeners could be very interesting. What kind of live audio do you think would attract the most listeners?


Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Dec 28, 2016

Our social media followers seem to get the most excited about our patient stories and research. I could see both potentially working well in audio format. For research, we could do a regular broadcast with the most interesting new research for that week/month, having the researcher talk about it in patient-friendly terms and explain how this advance will help patients.

I think the patient stories would need to be dramatic enough to be compelling, mostly done in the patient’s own words, with very little “marketing” language (e.g., “Mary was lucky to live only 10 miles from Virginia’s top hospital for cardiac care!”)

We do podcasts now that are about 10 minutes long, and they don’t get too many listens. I think the problems are that they’re not promoted well, the format is less user-friendly than Facebook, and they’re mostly fairly dry condition and treatment information.


Janet Kennedy
@jkennedy93

Posts: 269
Joined: Feb 12, 2014
Posted by @jkennedy93, Dec 28, 2016

Have you been cross posting your audio content to YouTube with slides?


Abby Stonebreaker
@astonebreaker

Posts: 45
Joined: Jul 29, 2015
Posted by @astonebreaker, Dec 22, 2016

This is an awesome idea. My organization would be much more likely to adopt live audio vs. live video!


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011
Posted by @DanHinmon, Dec 23, 2016

Why do you think your organization would prefer audio vs live video, @astonebreaker? Have you run into some barriers using live video?

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