Facebook Community Development: How to Cultivate Loyal Fans

Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups?

This post is about a webinar with Holly Homer, a professional blogger whose Kids Activities Blog helps parents discover fun things to do with their kids. Her Facebook page has more than 3 million fans. Although it promotes a webinar, the detailed summary make it possible to learn a lot without listening.

What does this have to do with healthcare, you ask? Two things:

• Too many hospitals are still using Facebook to broadcast info, rather than build a community. There's lots to learn hear about community building.
• You're probably missing out on the power of Facebook Groups to build interest and loyalty. Good tips about FB Groups in this article.

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