Facebook has updated its video ad metrics, bringing its metrics more in line with how people watch and interact with videos.
More specifically, Facebook is updating video ad metrics with respect to reporting the total amount of time a video was viewed.
Rather than focusing solely on duration, video ad metrics are evolving to focus more on consumption. Facebook defines consumption as ” the number of unrepeated seconds people watch.”
In addition, Facebook is introducing entirely new ways of reporting on video plays and removing some of the older metrics.