Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

Facebook Canvas: The What, Why, How and Who Cares?

Posted by @DanHinmon, Mar 17, 2016

If you’re a Facebook user, you’ve experienced slow load times when clicking on ads — perhaps you’ve even closed out of a window before the landing page loaded. This raises the question: How many conversions are lost to premature window closing?

Facebook has created Facebook Canvas, a quick-loading new ad feature that allows you to effectively warm up prospects to your offerings, thereby nudging them closer toward your conversion goal.

This article covers:
What is Facebook Canvas?
Why does Facebook Canvas matter to marketers?
How can you can leverage Facebook Canvas for your or your client’s campaigns?

Anyone using Facebook Canvas yet?


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