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Facebook Ad Custom Audiences: Retargeting Those Who Know You

Posted by @audreylaine, Fri, Nov 17 7:38am

In this podcast, Amanda Bond, a leading Facebook ad strategist, talks about how to target specific groups on both Facebook and Instagram.

Although group targeting isn’t yet available, Amanda has a hack. Anyone who watches at least 3 seconds of a video can go into a video custom audience. So if you share a previous event’s video highlight reel from a business page directly into your group, any group member who watches it for at least 3 seconds can be retargeted to RSVP or buy a ticket to the event. You can stack together fun sequences to build a customer journey.

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