Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

F-Patterns No More: How People View Google & Bing Search Results

Posted by @DanHinmon, Mar 7, 2016

New research by ConversionXL shows that the F-pattern of scanning Google and Bing results is changing.

The top organic search result still receives, by far, the most clicks of any organic search result (20.69% of all clicks on Google). The closest to that is, oddly enough, organic result #3, with 6.897% of clicks. However, rich data – the additional content other than the black text and link that call your attention to a results – now gets 39.655% of clicks, by far the largest share.


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