Dan Hinmon, MCSMN Director

Posts: 2883
Joined: Apr 13, 2011

Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

Posted by @DanHinmon, Jan 30, 2017

Researchers found that the advertisements most looked at and recalled by participants included these elements:

• Contrasting colors/brand colors
• Simple, concise messaging
• Clear, uncluttered design
• Prominent brand logos/symbols

Ads that matched brands’ other online/offline campaign elements also had higher engagement/recall.


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