Dan Hinmon, MCSMN Director

Posts: 2848
Joined: Apr 13, 2011

Eye-Tracking Study: How Consumers View Digital Display Ads

Posted by @DanHinmon, Feb 2, 2016

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?

To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were assigned certain search tasks.

The research considered leaderboard, skyscraper, and big box ads. Each had its advantages.


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