Everything You Need to Know About the Instagram Creator Account

Marketers hungry for more insights into their Instagram audience now have the option of signing up for an Instagram creator account.

Instagram introduced the account option in early 2019 as an alternative to the business profile. After a brief beta testing period, the social platform made creator profiles available to anyone.

How do Instagram creator profiles differ from a regular business profile though? And are all the new features really worth making the switch? Read on to find out.

Who are Instagram creator accounts for?

Initially, Instagram offered their creator account features to any profile with more than 10,000 followers.

This tells us two things:

  • Instagram wants to double down on influencers. 87.1% of influencers say that Instagram is their top platform. Instagram recognizes that influencers play a large role on their app and now want to offer even more services to attract and keep them sharing content there.
  • Instagram wants to separate businesses from influencers. The creator profiles include features and tools that specifically cater to influencers who are not attached to more traditional business models. They are officially recognizing that the two have different needs when it comes to social management. This attempt at separation can best be seen in the image below.

Instagram is targeting individual users with their creator profile offerings. In fact, if you go to switch your account, the app says that creator profiles are “Best for public figures, content producers, artists, and influencers.” Read More.

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