Marketers hungry for more insights into their Instagram audience now have the option of signing up for an Instagram creator account.
Instagram introduced the account option in early 2019 as an alternative to the business profile. After a brief beta testing period, the social platform made creator profiles available to anyone.
How do Instagram creator profiles differ from a regular business profile though? And are all the new features really worth making the switch? Read on to find out.
Initially, Instagram offered their creator account features to any profile with more than 10,000 followers.
This tells us two things:
Instagram is targeting individual users with their creator profile offerings. In fact, if you go to switch your account, the app says that creator profiles are “Best for public figures, content producers, artists, and influencers.” Read More.