Everything the tech world says about marketing is wrong
Enamored with content marketing? Sold on inbound marketing? They’re just traditional marketing strategies dressed up in tech-speak, writes Samuel Scott in this Tech Crunch article.
The biggest problem in marketing in the tech world today, Scott says, is that too many marketers do not know the first thing about marketing. He then goes on to explain basic marketing principles and where these concepts fit.
This thought-provoking article ends with the plea: Get back to the marketing basics.