Every social media company should copy Pinterest’s newest feature
Pinterest’s newest feature, launched this week, spots search queries that involve self-harm. And instead of then showing something that might validate a user’s impulse to hurt themselves, or just showing nothing at all, the company offers users 10 exercises to cope with feelings and release dangerous tension.
According to Pinterest’s lead designer and cofounder Evan Sharp, the company is leaning less on those traditional engagement metrics such as clicks and time spent reading stories, and more on how someone feels when they’re on Pinterest. “In a few years, the idea that emotional outcomes matter in internet services will be so obvious to companies,” he said, calling this new practice “compassionate design.”
How can a focus on emotional outcomes rather than clicks and time on content apply to healthcare?