Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Posted by @audreylaine, Oct 9, 2018

According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018.

Video will represent more than half of ad revenues for Twitter and Snapchat and 30 percent of total revenue for Facebook according to the forecast. The firm shows (net) video ad revenues concentrated in a few top companies:

  • Facebook (and Instagram) — $6.81 billion.
  • YouTube — $3.36 billion.
  • Twitter — $633.3 million.
  • Snapchat — $397.3 million.


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