Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

Email Subject Line Length: Is Brevity Better?

Posted by @DanHinmon, Aug 15, 2017

Data from more than 7 billion emails analyzed by Yes Lifestyle Marketing says – yes!

“Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%), unique click rate (2.4%), and click-to-open rate (12.9%).”

Now the challenge, What can you say with 1 character?


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