Domain Authority: The Ranking Factor Every SEO Should Know About

Posted by @audreylaine, Thu, Oct 4 9:06am

From Google’s perspective, domain authority is like your website’s reputation as a thought leader. The search engine uses your domain authority to make sure you can provide the highest-quality content about your specific subject matter. If you do, you’ll have good domain authority and Google will boost your content’s rankings. If you don’t, you’ll have bad domain authority and they won’t rank your content.

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