Does That Emoji Mean What You Think it Means? New Research Looks at Em

Does that emoji you’ve sent really mean what you think it means? While most emoji seem to have a generic meaning or implication, a new study has found that emoji interpretation can vary significantly, and, depending on the emoji you use, that could be an important consideration.

"This may have special consequences for certain, more graphics-oriented social media sites that employ more emojis, such as Instagram," writes @WestR, who tipped us off to this article. "Potentially what you see on your iPhone, for example, may appear differently on a Samsung phone, etc."

Are you using emojis in your marketing? How?

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