The question of whether social media has any impact on SEO has been long debated. In 2010, both Google and Bing admitted to using social signals to help rank pages within their results. Four years later, that stance changed after Twitter temporarily blocked Google’s access to their social network. In 2014, Google’s former head of webspam, Matt Cutts, released a video explaining how Google can’t rely on signals that might not be there tomorrow.
That’s where the conversation stopped. Since 2014, Google has publicly denied that social has any direct affect on rankings.
But now it’s 2018. A lot has changed over the past four years. One noteworthy shift is that social networks started appearing in search engines at a much larger scale.