This article features an analysis of Facebook Live as it impacts activity and website traffic for Search Engine Journal. It includes tips on scheduling and promoting FB live.
• Average post reach more than doubled for live videos: Our regular post reach average is about 4k.
• Average post engagement for Facebook Live videos was 178% higher than average.
SEJ ran two types of Facebook LIve broadcasts – Q&A with experts, and a wrapup of the news. As a result of this analysis, SEJ cancelled the news wrapup, “as we found that the time and effort Caitlin putting into producing the broadcasts weren’t resulting in much engagement, participation, or traffic.”