Dan Hinmon, MCSMN Director

Posts: 2883
Joined: Apr 13, 2011

Digital Media Consumption Is Booming as Investment Floods In

Posted by @DanHinmon, Aug 27, 2015

Thanks to @reedsmith for pointing us to this WSJ article that says time spent with digital media on smartphones grew 90% between June 2013 and June 2015.

Despite the common misconception that the desktop is dead and online audiences are rapidly migrating to mobile, data imply that isn’t the case. Total minutes spent consuming digital media from desktop devices grew 16% during the same period. Mobile is adding to desktop media consumption, not replacing it.

What does this mean about your digital strategy?


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