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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2327
Joined: Apr 13, 2011

Digital Marketing is About Experiences, Not Numbers

Posted by @DanHinmon, Jul 14, 2016

Some quotes from this article:

“A rampant movement is taking place where the pendulum has swung too far in the other direction with digital marketing programs becoming over-reliant on metrics and numbers.”

“As digital marketing professionals, we need to look beyond conversions and embrace the art of the field to create remarkable, memorable, and lasting digital experiences.”

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