Death of Facebook Organic Reach = New Opportunities for Influencer Marketing

Posted by @audreylaine, Mon, Jan 29 10:02am

Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups. Top Rank says the value of influencer engagement on Facebook will increase even more.

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