Crisis Planning: How to Publicly Respond to Business Problems
In this episode of the Social Media Marketing podcast, Michael Stelzner interviews Gini Dietrich, a crisis management professional. She’s the founder and CEO of Spin Sucks, a site that helps businesses thrive with their public online communications.
Gini explains how to handle a range of problems from online trolls to crises that threaten your reputation or revenue.
You’ll also find tips for preparing company leaders to speak transparently to the public and handling a crisis quickly and effectively.