Researchers analyzed more than 1,500 tweets that contained the term “lung cancer” during two weeks in January 2015. “We were surprised to see that after dialogues concerning support and prevention, the next largest category of tweets were about clinical trials,” said study author Dr. Mina Sedrak.
However, only one of the clinical trial-related tweets linked to a patient recruitment website, according to the study published March 3 in the journal JAMA Oncology.
“Twitter provides a promising and novel avenue for exploring how cancer patients conceptualize and communicate about their health, and may have the potential to promote much-needed clinical trial recruitment,” he said.
Have you tried Twitter to promote clinical trials? Share your results with us.