Content Is NOT the Same as Content Marketing

What is the difference between content and content marketing? The answer is the publisher-like destination and the regular frequency of quality content that you use to attract and build an audience.

Content marketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimize to achieve your marketing objectives.

Content is everywhere. There’s product contentsales contentcustomer service contentevent contentemployee-generated contentmarketing and campaign content. Even advertising is content.

With content marketing, you are attracting an audience to a brand-owned destination versus interrupting or buying an audience on someone else’s platform.

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