Content Conversations: Top Content Marketing Lessons Learned in 2017

Posted by @audreylaine, Nov 21, 2017

The TopRank team has compiled a list of valuable lessons learned this year.

  1. Don’t be afraid to take risks.
  2. Make owned content a cornerstone.
  3. Focus on quality content.
  4. Pay attention to distribution.
  5. Eliminate marketing buzzwords.
  6. Invest in dedicated content marketing staff.
  7. Document your content strategy.


I heard @LeeAase speak to a group of healthcare communicators in Oregon this month. Great talk about mindset in social media. The most buzz in the group came from his advice to “proceed until apprehended” in healthcare social media. Of course he’s not saying to violate policies or ignore guidelines. It fits squarely with #1 above – don’t be afraid to take risks. I would add #8: Monitor the right metrics.

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