Community Managers: What They Do & How to Be a Great One

Posted by @audreylaine, Mon, Jul 1 11:00am

Social media has transformed the relationship between individuals and organizations — which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience.


As community manager for this community, this article definitely caught my eye. Some good advice here about brand voice, awareness of legal issues, and listening to the customer. What it's missing is a focus on engagement. What this community says to each other is much more important than what I have to say. A big thanks to everyone who takes a moment to comment in our discussion forum, blogposts, webinars, and on News You Can Use to share insights and keep growing conversations.

What do you find most interesting here? Do you see how a community manager could fit in your hospital's organization?


I like the idea of experimenter, and it reminds me of you putting together the recent call on non-profits.

I do find it interesting that many of these articles on leadership roles sound alike. For example, with a few noun changes this article sound like 5 others I have read in the Harvard Business Review over the past 5 years.

But I will add one other thing. Social Media community managers need to “get it”. We all have worked with admin who doesn’t “get it” when it comes to social media, but when people in leadership in marketing doesn’t then it’s a real problem.

So what do I mean by getting it? Usually there is a sense of wonder and play. It’s kind of like the joy of creating a great video tweet, or watching a post explode. Give me someone who “gets it” over someone with a grasp of deep understanding of the business anytime, because the latter can be learned.

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