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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

Community Building vs. Narcissism in Healthcare Marketing

Posted by @DanHinmon, Nov 13, 2015

“The marketing generated by healthcare organizations can be extremely narcissistic,” writes the author, Dan Dunlop. “Our ads, brochures, websites, and billboards all scream ‘Look at us’ or ‘We’re number one.’ We talk about our world-class physicians, leading-edge technology, advanced services, and amazing medicine.”

We can be guilty of using social media for self-promotion, rather than community-building. Dan explains the value of community-building based on shared interests.

Is your social media messaging all about you?

Liked by Jan Powell

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Jan Powell
@flickpen

Posts: 49
Joined: May 02, 2014
Posted by @flickpen, Nov 14, 2015

This! This is how I want to do what I do. All the time. With everything. Thank you for sharing this article with us and inspiring me to take a fresh look at things from a community perspective.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011
Posted by @DanHinmon, Nov 16, 2015

Glad this resonates with you, @flickpen. What do you think keeps most of us from a community perspective in our marketing?


Jan Powell
@flickpen

Posts: 49
Joined: May 02, 2014
Posted by @flickpen, Nov 19, 2015

Just the usual – we tend to get focused on our work and lose sight of the bigger picture. It’s easy to do, unfortunately.

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