“The marketing generated by healthcare organizations can be extremely narcissistic,” writes the author, Dan Dunlop. “Our ads, brochures, websites, and billboards all scream ‘Look at us’ or ‘We’re number one.’ We talk about our world-class physicians, leading-edge technology, advanced services, and amazing medicine.”
We can be guilty of using social media for self-promotion, rather than community-building. Dan explains the value of community-building based on shared interests.
Is your social media messaging all about you?
Liked by Jan Powell