Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

Coming Soon: Longer Video on Instagram

Posted by @DanHinmon, Mar 30, 2016

Thanks to @westr who points out that Instagram is expanding video from 15 seconds to 60 seconds.

According to Instagram’s website: Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.

Video is clearly the progressive platform for 2016!


We’ve advertised a lot of patient story videos on Facebook and Instagram recently. The videos are usually around three minutes long, so we create a 20-30 second version for Instagram ads, and they’ve done really well. We pay about 10 cents per full-length view on Instagram. I guess we’ll experiment with 30-60 second videos, but I’m reluctant to mess with something that works.

Will your organization be sharing longer videos on Instagram now?

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