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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011

Can Facebook’s Reactions Actually Help Businesses Better Understand Fa

Posted by @DanHinmon, Feb 29, 2016

Now, instead of just counting likes, Reactions helps page admins see intent. They can see if the content posted makes readers angry, sad or if it tickles their funny bone.

One risk: Fewer comments.

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Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Mar 1, 2016

I’ll be curious to see what content gets us an “angry” reaction and if the person explains with a comment. We don’t typically post content that would elicit an angry face (except maybe construction and parking updates), so I’m hoping if someone uses that reaction, they’ll clarify with a comment. So far, we’ve gotten a few “loves” and that’s it. I haven’t noticed a decrease in comments.

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