Dan Hinmon, MCSMN Director

Posts: 2976
Joined: Apr 13, 2011

Can Facebook’s Reactions Actually Help Businesses Better Understand Fa

Posted by @DanHinmon, Feb 29, 2016

Now, instead of just counting likes, Reactions helps page admins see intent. They can see if the content posted makes readers angry, sad or if it tickles their funny bone.

One risk: Fewer comments.


I’ll be curious to see what content gets us an “angry” reaction and if the person explains with a comment. We don’t typically post content that would elicit an angry face (except maybe construction and parking updates), so I’m hoping if someone uses that reaction, they’ll clarify with a comment. So far, we’ve gotten a few “loves” and that’s it. I haven’t noticed a decrease in comments.

Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.