Building a Community in a Changing Social Media World

To explore why building community and groups is essential for marketers, SME interviews community-building expert Gina Bianchini. She’s the former CEO and co-founder of Ning. She’s also the founder and CEO of Mighty Networks.

Gina explains how a community differs from an audience. You’ll also learn why you should consider building community outside of social media platforms such as Facebook or Instagram.

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