Big Brands Don’t Mind Live Periscope Stumbles to Reach Millennials

Benefit Cosmetics, BMW, and Royal Caribbean have experienced problems with their live Periscope broadcasts, but that just lends to authenticity, says this article.

Even Twitter was caught off guard on a Periscope stream of an earnings call when a watcher asked CEO Jack Dorsey if he was single, sending a flood of cartoon hearts across the screen.

Lesson: Be prepared for odd viewer comments and technical glitches, but don't panic.

Thanks to @stheimer for sharing this article.

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