In a recent survey of 547 business people conducted by the author, a majority say that what they read is frequently ineffective because it’s too long, poorly organized, unclear, filled with jargon, and imprecise.
Anyone else running into this in healthcare?
Requiring clear, direct, active language has two benefits, says the author. It forces writers to think through what they really mean and the arguments they can use to support it. And it makes smart people stand out. If you prize clarity, the clear thinkers will rise to the top.
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