Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

Bad News Hurts Brands with Low Engagement

Posted by @DanHinmon, May 10, 2016

This article presents another compelling reason for you to engage with your patients and families through social media: a reputation cushion when there’s bad news.

According to Brand Keys evaluation of the 10 lowest-scoring brands on its 2016 Consumer Loyalty Engagement Index, all had been struggling with consumer engagement before bad news pushed them even further, says Robert Passikoff, the consultancy’s founder and president.

“Bad news doesn’t help, but a brand that has some level of engagement to it is six times more likely to survive,” Passikoff tells Marketing Daily. “It depends on where you start off to begin with, and then it’s about the bad news.”


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