B2B Marketing on Social Media: Don’t Forget About Instagram
B2B marketing is often done on LinkedIn, and for good reason: businesses can connect directly to the right influencers. But, LinkedIn should not be your only social platform of choice. You can’t discount Instagram.
Instagram is great for storytelling, and having a visual presence leads to higher engagement.
When you’re bombarded by text, images and video can help your posts stand out from the crowd. Yes, Facebook and Twitter both allow visuals, but Instagram is growing at a faster rate than Facebook. Businesses and consumers know that if they want a visual experience, they should be going to Pinterest or Instagram – the latter is often better.
But how do you begin to market on Instagram?
- Tell the story of your employees and culture.
- Tell the story of other customers.
- Leverage hashtags to get the attention of other businesses.