Are Your Social Media Ads Paying Off? 8 Metrics You Should be Tracking

Begin any ad campaign by mapping your social goals to your business objectives.

Tracking these 8 metrics can help you evaluate your success:

• Cost per action.
• Conversions.
• Click-through rates.
• Traffic activity.
• Traffic sources.
• Mobile traffic.
• Cost to acquire a lead.
• Customer conversion ratio.

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