The expected release of the iPhone 8 later this year could be a game changer for Apple as key new features are incorporated leading to a spike in sales, according to Goldman Sachs, which boosted its earnings outlook and price target estimate for the tech giant Monday.
“Following recent industry commentary, we are increasingly confident that the upcoming iPhone 8 will include AR [augmented reality] technology that represents a significant feature upgrade from prior iterations,” equity analyst Simona Jankowski wrote in a research note.
According to her analysis, the technology, which uses digitally generated graphics, has the potential to become a “key differentiator” for the 10-year-old device.
This to @westr for sharing this link with us. “The Important thing to know here is not whether the phone will be named iPhone 8 or iPhone 10 (after the 10th anniversary of the iPhone),” writes Bob, “but that it might incorporate augmented technology, which would, indeed, be a game changer for mobile phone capability.”