‘When’s the last time you thought about the specific text you hyperlink in order to direct readers to another page on your website? This text, known as anchor text, doesn’t get much attention. But if done right, it can bolster your SEO efforts.
Optimizing your anchor text, the clickable, hyperlinked text on your website, might sound like a trivial tactic. But linking internally — also called “inlinking” — to related pages on your website can actually boost your rankings on Google if you anchor these links to words and phrases that relate to the pages you’re linking to.’