Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

Anatomy of the Perfect Facebook Video for Business

Posted by @DanHinmon, Aug 8, 2018

I keep seeing this stat pop up: 82 percent of customers would rather watch live videos from a brand than read blogs or view social media updates.

And yet this article says that “According to Facebook, mobile videos offer better results if they last 15 seconds or less.”

Seems to be a bit of a disconnect there… Nevertheless, no question that video is huge in social today and the more we can learn about creating and distributing the right videos, the more successful we’ll be. For example, sees a 135 percent increase in organic reach compared with photo posts.



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