Aetna to subsidize Apple Watch costs, launch iOS health apps
Starting this fall, Aetna plans to become the first major healthcare company to cover a “significant portion” of the cost of the Apple Watch for select large employers and individual customers, it said. No specific subsidy amount was named.
In another major move, Aetna also plans to provide Apple Watches at no cost to its own almost 50,000 employees to encourage healthier living and use of the insurer’s wellness reimbursement program.