Share this:

Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2322
Joined: Apr 13, 2011

The Rise of “YouthNation” and How to Use Instagram to Reach Millennials

Posted by @DanHinmon, Jun 8, 2015

According to this article “…the old marketing models are over. That status quo is dead. Our rapidly shifting marketplace requires businesses to be agile, connected, authentic, artful, meaningful, immersive, and socially responsible.”

Instagram’s success, writes Matt Britton, is tied to this millennial mindset. He lists these pro-tips for marketers to reach millennials with Instagram:

• Keep it real.
• Go behind the scenes.
• Be relevant.
• Cross-promote.

Are you using Instagram to reach millennials? If so, how?

Comment


Ben Forstie
@ben_forstie

Posts: 123
Joined: Nov 19, 2013
Posted by @ben_forstie, Jun 8, 2015

SnapChat is also a big new one. https://www.snapchat.com/

We are not using Instagram, but it has been strongly considered, and we may be using it very soon.


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2322
Joined: Apr 13, 2011
Posted by @DanHinmon, Jun 9, 2015

I think hospitals need to think twice about using SnapChat since it has a reputation for sharing racy images/messages, whether deserved or undeserved. Anyone else concerned about that?


Ben Forstie
@ben_forstie

Posts: 123
Joined: Nov 19, 2013
Posted by @ben_forstie, Jun 9, 2015

I think you are right Dan. I actually just started looking into it. I do know that my young daughter was asking to install on her phone, and my answer was NO! Now I am seeing why…


Patricia F. Anderson
@pfanderson

Posts: 45
Joined: Feb 07, 2011
Posted by @pfanderson, Jul 31, 2015

Don’t rush into a decision either way on the question of anonymous social media (#AnonSoMe). I did a short blog series on #anonsome. If you are thinking of it as marketing, I wouldn’t go there. If you are thinking of it as outreach and education, I would. Here’s the deal. People use anonsome a lot to ask for embarrassing information, threaten suicide, talk about wild ideas they wouldn’t admit anywhere else. Some organizations are doing active suicide prevention through these anonymous channels. Some of them enable geographic limits. There are ways to use them to benefit your community and audience without putting the reputation at risk. In my mind, saying, “Someone might think we are there for the wrong reason” raises its own questions about what else you are doing.


Patricia F. Anderson
@pfanderson

Posts: 45
Joined: Feb 07, 2011
Posted by @pfanderson, Jul 31, 2015

Oh, I forgot to give the links to the blogposts. https://etechlib.wordpress.com/tag/anonsome/

Please login or register to post a comment.

© Mayo Clinic Social Media Network. All Rights Reserved.