According to this article “…the old marketing models are over. That status quo is dead. Our rapidly shifting marketplace requires businesses to be agile, connected, authentic, artful, meaningful, immersive, and socially responsible.”
Instagram’s success, writes Matt Britton, is tied to this millennial mindset. He lists these pro-tips for marketers to reach millennials with Instagram:
• Keep it real.
• Go behind the scenes.
• Be relevant.
Are you using Instagram to reach millennials? If so, how?