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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2385
Joined: Apr 13, 2011

A/B Testing on Social Media: How to Do it with Tools You Already Have

Posted by @DanHinmon, Mon, Jul 10 12:30pm

To perform A/B testing—also known as split testing—you separate your audience into two random groups and show a different variation to each one. You then compare the responses to each variation to determine which is most effective based on your chosen metrics.

This article explains how.

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