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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

A Simple but Effective Framework for Landing Page Information Hierarch

Posted by @DanHinmon, Apr 28, 2016

Although this article is about landing pages, it’s remarkable how closely the hierarchy ties to great content:

• Stating how the offer relieves a specific pain for the reader
• Explaining what the offer will allow that person to do (the benefit)
• Explaining why I am uniquely positioned to provide the offer (why I have the best solution)
• Addressing the most common objections that people often have before they’re willing to accept my offer
• Telling people how they can get offer (the call to action)
• Providing social proof from people just like the reader, or from people they know and admire

Great stuff.

Liked by susuoo

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