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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2341
Joined: Apr 13, 2011

A Refresher on A/B Testing

Posted by @DanHinmon, Wed, Jun 28 12:10pm

This is an interview with Kaiser Fung, who founded the applied analytics program at Columbia University and is author of Junk Charts, a blog devoted to the critical examination of data and graphics in the mass media.

The article answers:

  • What is A/B testing?
  • How does A/B testing work?
  • How do you interpret the results of an A/B test?
  • How do companies use A/B testing?
  • What mistakes do people make when doing A/B testing?

 

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