Dan Hinmon, MCSMN Director

Posts: 2883
Joined: Apr 13, 2011

A Refresher on A/B Testing

Posted by @DanHinmon, Jun 28, 2017

This is an interview with Kaiser Fung, who founded the applied analytics program at Columbia University and is author of Junk Charts, a blog devoted to the critical examination of data and graphics in the mass media.

The article answers:

  • What is A/B testing?
  • How does A/B testing work?
  • How do you interpret the results of an A/B test?
  • How do companies use A/B testing?
  • What mistakes do people make when doing A/B testing?


Liked by MakalaArce


Please login or register to post a reply.

© Mayo Clinic Social Media Network. All Rights Reserved.