Stacy Theobald
@stacytheobald

Posts: 35
Joined: Feb 08, 2011

A Messy Digital Footprint Can Cost You Referrals

Posted by @stacytheobald, Wed, Oct 31 10:16am

When it comes time to buy, it’s hard to ignore a raving personal recommendation. The most credible form of advertising comes straight from the people we know and trust: our friends, family and colleagues.

But referrals are really only a starting point. To be truly effective, they must be accompanied by a strong, positive online presence. Businesses with poor digital footprints risk losing referred customers before they’ve even had a chance to serve them.

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