When it comes time to buy, it’s hard to ignore a raving personal recommendation. The most credible form of advertising comes straight from the people we know and trust: our friends, family and colleagues.
But referrals are really only a starting point. To be truly effective, they must be accompanied by a strong, positive online presence. Businesses with poor digital footprints risk losing referred customers before they’ve even had a chance to serve them.
Liked by Scott, Volunteer Mentor