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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011

A List of Weird ‘Holidays’ to Celebrate on Social Media

Posted by @DanHinmon, Wed, Jan 25 12:08pm

Looking for new ideas for social media posts? Consider “micro holidays” like National Trivia Day, Opposite Day, and Random Acts of Kindness Day to add a little personality. This article shares a long list.

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Annette Calteaux
@annettecalteaux

Posts: 26
Joined: Feb 29, 2016
Posted by @annettecalteaux, Thu, Jan 26 12:43pm

Thanks for sharing! I often wonder, how many healthcare organizations “celebrate” these holidays and are there best practices? How closely should the holiday tie back to the field (does it matter), frequency, etc?


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2312
Joined: Apr 13, 2011
Posted by @DanHinmon, Thu, Jan 26 6:29pm

I’m curious about how often they pop up on healthcare social media, also @annettecalteaux. Here are a few applications I can imagine:

National Cheese Lovers Day (Jan 20) – an opportunity for your nutrition department to share tips on healthy eating.

Awkward Moments Day (Mar 18) – Do you have a Facebook page for your employees? How about inviting them to complete “That moment when… #AwkwardMomentsDay.

Earth Day (Apr 22) – Educate your followers about your health systems’ green initiatives.

I think I’d steer clear of Margarita Day (Feb 22) – Seems a bit too frivolous to me.

Other thoughts?


Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Fri, Jan 27 9:29am

We’ve tried taking advantage of weird holiday trending hashtags on Twitter, and it hasn’t really worked. I think we shared an article about the health benefits of chocolate on National Chocolate Day awhile back, and more recently, an old blog post rating different kinds of milk (i.e., soy, flaxseed) for National Milk Day. The milk thing had a 0.8% engagement rate, which is below average for us. Still, it gave us some content for a tweet and got a few clicks to an old post.

We find sharing articles or photos for health-related days, months, etc., is much more successful.

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