A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business.

This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there are 2.5 million searches happening.

That’s a lot of opportunities to get your brand in front of people—increasing web traffic, leads, conversions, and sales.

Let’s take a look at what Google Ads are, how they work and how you can set up a successful campaign for your business.

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